CLIENT
The largest motorcycle gear and accessories store in Belarus.
SERVICES
SMM / Instagram posting
Reels making (filming/editing)
Facebook targeted ads
Conducting Giweaways
Reels making (filming/editing)
Facebook targeted ads
Conducting Giweaways
INSTAGRAM ACCOUNT
About the project
The Motoplanet.by store is the perfect destination for purchasing high-quality motorcycle clothing, accessories, and gear in Minsk! Here you'll find a wide range of products for motorcyclists, including both men's and women's clothes and accessories from renowned European manufacturers. These models not only stand out in style but also in reliability, comfort, and safety, having already earned trust in the motorcycle accessories market. If you're searching for the perfect motorcycle gear for a comfortable and safe ride, @motoplanet.by is your reliable partner on this journey.
SMM goals & objectives
• Increasing sales for the Motoplanet motorcycle gear store.
• Enhancing loyalty among existing customers and attracting new ones.
• Supporting the reputation and image of the store.
• Establishing sustainable communication with clients.
• Growing traffic to the website.
• Building a popular and engaged community.Current work
• Organizing and conducting creative, professional photo shoots with a contractor (monthly).
• Setting up and launching targeted advertising campaigns (including creating ad designs).
• Implementing trending reels (shooting and editing).
• Hosting audience-engagement activities regularly (giveaways, flash mobs, challenges).
• Enhancing the visual profile aesthetics.
• Launching and fine-tuning targeted advertising campaigns (if needed).Results
• Increase in account subscribers (+13,500 new followers).
• Growth in direct messages and consequently, increased sales.
• Enhanced visual profile aesthetics.
• Boost in audience engagement.
• Enhanced customer loyalty and increased repeat purchases.
• Growth in website traffic.Cooperation period
June 2022 - present.
Instagram Reels
For the most effective promotion of the Motoplanet motorcycle accessories and gear store's Instagram account, a strategy of regular filming and publishing of professional and creative Reels was chosen, alongside other types of content and promotion methods.
Reels allow showcasing motorcycle clothing, accessories, and gear in real-life usage scenarios, helping potential customers better understand the quality and functionality of the products. They also create a unique atmosphere of the motorcycling community, covering aspects such as motorcycle rides, biking events, humor, and jokes, attracting the audience's attention and making the Motoplanet.by gear store's Instagram account interesting for bikers.
This strategy has proven its effectiveness. The top Reels garnered over 13 million views, 500 thousand likes, more than 26 thousand saves, and attracted over 10 thousand new followers.
Below is the Instagram Reels statistics for the motorcycle gear store @motoplanet.by.
Reels allow showcasing motorcycle clothing, accessories, and gear in real-life usage scenarios, helping potential customers better understand the quality and functionality of the products. They also create a unique atmosphere of the motorcycling community, covering aspects such as motorcycle rides, biking events, humor, and jokes, attracting the audience's attention and making the Motoplanet.by gear store's Instagram account interesting for bikers.
This strategy has proven its effectiveness. The top Reels garnered over 13 million views, 500 thousand likes, more than 26 thousand saves, and attracted over 10 thousand new followers.
Below is the Instagram Reels statistics for the motorcycle gear store @motoplanet.by.
