CLIENT
Pottery school Kolokol (Minsk)
is a cozy creative space
with sincere and kind people.
SERVICES
SMM / Instagram posting
Photography / Reels
Cooperation with influencers
INSTAGRAM ACCOUNT
About the project

At Kolokol Pottery School, immerse yourself in the enchanting world of pottery. Through comprehensive training, you'll delve into the fundamentals of ceramic creation, from mastering the potter's wheel to honing your hand-sculpting skills. Learn the art of clay preparation, explore decorative techniques, and discover the intricacies of glazing and firing your creations.


Embrace the opportunity to unleash your creativity and unleash the artist within with the school motto

"Everyone can become a creator".

  • SMM goals & objectives

    • Increasing brand awareness of the Kolokol pottery school.
    • Increasing the number of registrations for training (courses, master classes, and corporate events) mainly due to organic traffic.
    • Building communication with existing and new clients.
    • Increasing audience loyalty.
  • Current work

    • Creating a monthly content plan based on the goals and objectives.
    • Weekly shooting and editing of Reels according to trends.
    • Copywriting of posts, and publication of stories regularly.
    • Cooperation with influencers, bloggers, trendsetters, and opinion leaders.
    • Launching and setting up targeted advertising (if necessary).
  • Results

    • Stable organic growth of account subscribers.
    • Increase in the number of incoming applications for training (for courses and master classes).
    • Increase in the number of applications for corporate events.
    • Increasing audience loyalty and school recognition.
    • Lead generation of traffic to the site.
  • Cooperation period

    April 2021 - present.
Reels Statistics
To effectively promote the Kolokol Pottery School Instagram account, alongside other content types, a strategy of weekly Reels production has been adopted. Publishing high-quality Reels adds authenticity to the account, fosters a connection between the school and its audience, and increases engagement in terms of reactions and comments from followers, thereby helping to retain the attention of the social media algorithm. This strategy contributes to enhanced reach, increased visibility of the account, and growth in the number of school students.

Below are the Instagram Reels statistics for Kolokol Pottery School.

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