CLIENT
Custom furniture manufacturer
(Minsk, Belarus)
(Minsk, Belarus)
SERVICES
SMM / Ведение аккаунта
Съемка Reels / Tik-Tok
Съемка Reels / Tik-Tok
ACCOUNT
About the project
Aesthetic in every detail, individuality in every project—these are the principles upheld by the company Forestco, crafting unique custom furniture. Forestco is more than just a furniture manufacturer; it's a creative space where your dreams and ideas come to life. Inspired by the best design trends, Forestco follows modern currents and pays attention to the most inspiring ideas found on Pinterest pages.
SMM goals & objectives
• Increasing the number of new orders for custom furniture production.
• Enhancing loyalty among existing clients, encouraging repeat business.
• Supporting the reputation and image of the furniture manufacturer.
• Establishing sustainable communication with clients.Current work
• A decision has been made to transition over 80% of the content to Reels format.
• Content creation for TikTok account to increase reach to a wider audience and enhance popularity.
• Development and implementation of new video formats to improve statistics.
• Enhancing the visual profile aesthetics.Results
• Achieved the first 1 million views on TikTok.
• Gained over 9,000 followers on TikTok.
• Increased audience engagement.
• Consistent influx of incoming inquiries.
• Organic growth in account activity.Cooperation period
June 2022 - present.
Instagram Reels
To effectively promote the Instagram account of the custom furniture manufacturer @forestco, a strategy of regular filming and publishing Instagram Reels, as well as filling the TikTok account, was chosen alongside other types of content and promotion methods.
Reels videos provide a unique opportunity to showcase Forestco's craftsmanship and the uniqueness of each of its works, creating communication and trust between the furniture manufacturer and social media users. This approach leaves a visually striking impression and helps to strengthen the image of the furniture manufacturer, capable of bringing any customer's ideas to life.
This strategy has proven its effectiveness. The top video garnered over 1 million views on TikTok and attracted over 10,000 new followers to the account.
Reels videos provide a unique opportunity to showcase Forestco's craftsmanship and the uniqueness of each of its works, creating communication and trust between the furniture manufacturer and social media users. This approach leaves a visually striking impression and helps to strengthen the image of the furniture manufacturer, capable of bringing any customer's ideas to life.
This strategy has proven its effectiveness. The top video garnered over 1 million views on TikTok and attracted over 10,000 new followers to the account.
